Connecting Under the Kiwifruit Canopy
Survey Firm Draws on Subscription-Based Model to Scale-Up Ag Mapping
Maintaining a consistent quantity of high-quality produce to deliver strong compensation for New Zealand’s highly regulated kiwifruit industry is a matter of climate, skill and precision.
Grown in New Zealand, these sweet, unique berries are sold through Zespri International Limited, the world’s largest marketer of kiwifruit, selling to more than 50 countries. It’s a business model requiring a symbiotic relationship with around 2,800 New Zealand growers, with licenses to grow kiwifruit valued at a premium.
Zespri licensed growers must undergo regular audits of the orchards to ensure they are growing kiwifruit within their authorised production area. Increasing their planted areas without a license can result in significant fines. The means and methods for conducting these audits have adapted over the years, thanks to Matt Flowerday, founder of GPSit, a precision land mapping company.